City of Novato, CA
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July 2023 Community Survey
The City of Novato has commissioned GRA and McGuire Research, independent research firms, to conduct research on important issues in the City of Novato. Randomly selected respondents may be contacted by email, text or telephone.
Your individual responses are entirely confidential and anonymous, and will be used for research purposes only. Your individual data will not be sold or provided to anyone. You will not be approached for any other reason - we are only interested in your opinions.
Your responses, although not required, are greatly appreciated.
2022 Community Priorities Survey - Godbe Research
In March 2022, Godbe Research, an independent public opinion research firm, conducted a community priorities survey of 464 likely Novato voters. Survey results indicated that a general purpose sales tax measure is not viable for 2022.
Survey results were presented to the City Council on May 24, 2022.
Thank you to our community members who participated in this survey. Your responses are greatly appreciated.
2020 Community Priorities Survey - Godbe Research
In May 2020, Godbe Research, an independent public opinion research firm, conducted a community priorities survey of 681 likely Novato voters. Respondents indicated strong interest in a potential Local Relief and Recovery measure to maintain priority services. Over 63% of respondents said they would support a simple majority approved local funding measure to update the City’s Transient Occupancy Tax (TOT) rate.
Respondents prioritized protecting the following essential services:- Keeping public areas safe, clean and healthy;
- Ensuring the City is prepared for any future natural disaster or health emergency
- Supporting local businesses and residents through the COVID-19 recovery
- Providing disaster and health crisis response
- Maintaining 9-1-1 emergency response and capacity in any emergency
The survey also indicated residents are very satisfied with the job the City is doing to provide services.
Survey results were presented to City Council on July 28, 2020.
2015 Community Survey-Godbe
In early 2015, the City contracted with Godbe Research to perform a community satisfaction and priorities survey of Novato residents. A total of 404 residents participated in the phone survey. The results of the survey were presented to the City Council on March 17, 2015. The complete results can be found here.
Highlights
- Ninety-three percent of respondents rated the quality of like in Novato as "excellent" or "good"
- Seventy-nine percent of survey respondents said they were satisfied with the job the City is doing to provide services
- A majority of respondents identified the following services as priorities-9-1-1 emergency response and other public safety services, maintaining roads and repairing potholes and attracting and retaining local businesses
2013 Community Survey
In March 2013, the City contracted with the International City Management Association (ICMA) to utilize their National Citizens Survey (NCS) to survey Novato residents. Surveys were sent to a randomly-selected sample of 3,000 households in Novato. Residents were able to complete the survey in a written format or online. A total of 825 completed surveys were returned yielding an overall response rate of 28%.
The survey results were presented to the City Council on July 18,2013.
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Descriptions |
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This report includes the executive summary, survey background and methodology, benchmark comparisons and the narrative of the results. |
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Results of the survey were benchmarked with to 400 Cities nationwide who have participated in the National Citizen's Survey and 17 Cities with with populations between 35,000-65,000 and median household incomes between $68,000 and $88,0000 |
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Results of the survey were benchmarked with California Cities with populations between 35,000 and 65,000. |
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The survey asked residents to "Indicate the top three City Services Novato should improve, restore or add in the next five years." This report contains the verbatim answers from respondents. |
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Results were analyzed against length of residency, household income, race/ethnicity and age. |
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The City was divided into five subareas and results were anazyled amoung these areas to understand residents' opinions based location of residence. |
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After the results of the mailed-survey (sent to a randomly-selected sample of 3,000 residents) were collected, the supplemental web-survey was made available on the City of Novato website. The results are not statistically significant. |
- The overall quality of life in Novato was rated "good" or "excellent" by 87% of respondents
- Three characteristics receiving the most favorable ratings were overall natural environment, ease of car travel and ease of walking
- Three characteristics receiving the least favorable ratings were availability of affordable quality housing, opportunities to attended cultural events and employment opportunities
- In the last 12 months, 56% of respondents visited the City of Novato website
- 74% of respondents rated their overall impression of City employees as "good" or "excellent"
2010 Godbe Voter Survey
Five-hundred registered voters were surveyed by phone to assess support for a potential revenue measure to maintain City services, prioritize a list of City services and facilities that voters perceived as important to maintain with funds generated by the revenue measure
2009 General Plan Survey
Six-hundred residents were surveyed by phone to provide information on a broad range of issues covered by the General Plan
2007 Godbe City Satisfaction Survey
Five-hundred registered voters were surveyed by phone to assess resident perception of the direction the City was taking, rate the importance and satisfaction of a wide range of City services and facilities and determine preliminary support for a hypothetical revenue measure.
City Satisfaction Survey - 2007
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